Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
As a premium content marketing agency, we understand that content needs to be done right. Every editorial article, every video, every piece of copy is put through a rigorous standard, built around a customized keyword plan and comprehensive research.
At Excelon, our content marketing services revolve around six simple, focused steps.
It all begins with data – we at Excelon understand that data and content go hand-in-hand, and we don’t begin with the creative process until every idea and concept has a facts-based guideline to measure up against. We find out what your industry’s biggest audiences crave, where your competitors derive their most success, and what potential customers want to know most before considering a purchase, to begin with.
Once we know what your audience wants, we tailor a content plan that best matches your services and products with your sales demographic. We know that the end-goal of good content is to bring about great profit – and to us, nothing builds greater ROI than authority-building content.
With the planning aside, the creative process begins. Content is art, and we employ artists to build your content. However, our artists are professional marketers, as well. Here at Excelon, we follow latest writing practices to the T, creating content that reads easy, entertains, and converts.
Nothing passes the cutting room without rigorous editorial practices, eliminating common grammatical spoofs and ill-advised SEO whiffs. Our content is concise, and the product of effort and time.
Content doesn’t attract an audience on its own. It doesn’t stand on its own two legs. Instead, it needs others to do the legwork for it. We help you spread and promote your content, build a simple yet effective social distribution plan, and devise the most cost-effective and efficient way to steadily build your website’s audience.
No action amounts to anything without proper reflection – and what goes for meditation, is equally important in content creation. Every article, blog entry and content edit is tracked, analyzed, and built upon. Monthly reports show your traffic and sales progress, while individual metrics help our team devise a constantly up-to-date content plan.